Last week, I was asked by a Fairfax Technology Journalist to comment on a video that had gone viral claiming that Facebook’s ad program reaches fake users, generally based in India, Egypt and Bangladesh, who are paid to like pages. You can watch the video here You can read the full article here but here are some select highlights: “Sydney-based science commentator Derek Muller has accused the world’s biggest social network of defrauding advertisers by targeting their paid ads at fake accounts. Mr Muller told Fairfax Media the people who act on paid advertising messages are Read more…
How The Iconic botched their Pure Play Strategy
Within fashion, pure-play sites had 57.2 per cent of the Australian market in the last financial year. The highest profile of these is of course The Iconic. However, while their efforts were being lauded by the mainstream media as the great success story of Australian e-commerce, the company has reportedly lost $45 million in around 17 months of operation. On top of this the entire business only generated $31 million in top-line sales in that same period. The company has only stayed afloat after raising tens of millions from its parent companies. Their positive bleatings in the press Read more…
Eight simple ingredients for the perfect website
So you need some web design done for your Melbourne-based business? Well you probably want to talk to a digital agency like Krafthaus, but what are the elements that make up good web design? We have put together a list of eight simple ingredients for a modern, sleek website that will command attention and draw engagement. 1. Good Content This is the single most important core aspect of a good website today. Content and what they are going to put on their website is almost at the back of the mind for a lot of clients when they come Read more…
Krafthaus’s top ten digital trends for 2013
OK, as a number of the projects we have been working on here are ‘hush hush’ we can’t share them with you yet. So instead I thought I would share our ‘top ten’ digital trends of 2013. Hopefully in the New Year we will be able to share some of the things we have been working on, a lot of which are based on what we see as the future of digital.
Could the switch to mobile devices make Facebook uncool?
If you have watched The Social Network (I watched it twice, mainly for Aaron Sorkin’s snappy writing and Nine Inch Nail’s Oscar winning soundtrack) you may remember the conflict between Mark Zukerberg and co-founder Eduardo Saverin regarding advertising on the site.
So krafthaus, isn’t that some old electronica group?
No sorry, that’s kraftwerk and while we are more than a little partial to some 70s electronica in the office, Kate , Alex and I share more modern tastes, so we are more likely to be listening to some Swedish House Mafia than the boys from Dusseldorf.