Category: Social Media

Last week, I was asked by a Fairfax Technology Journalist to comment on a video that had gone viral claiming that Facebook’s ad program reaches fake users, generally based in India, Egypt and Bangladesh, who are paid to like pages.       You can watch the video here You can read the full article here but here are some select highlights:   “Sydney-based science commentator Derek Muller has accused the world’s biggest social network of defrauding advertisers by targeting their paid ads at fake accounts. Mr Muller told Fairfax Media the people who act on paid advertising messages are Read more…

    Within fashion, pure-play sites had 57.2 per cent of the Australian market in the last financial year. The highest profile of these is of course The Iconic. However, while their efforts were being lauded by the mainstream media as the great success story of Australian e-commerce, the company has reportedly lost $45 million in around 17 months of operation. On top of this the entire business only generated $31 million in top-line sales in that same period. The company has only stayed afloat after raising tens of millions from its parent companies. Their positive bleatings in the press Read more…