You don’t have to be in business circles long to hear people talk about the importance of knowledge sharing and giving away IP. It’s all too easy to nod along with this advice, hit ‘like’ or ‘share’, and leave it there. After all, no matter how good it sounds, giving away knowledge that was earned through years of hard work, trial and error, can go completely against what feels right. This is especially true for startups on a budget, when every action needs to count. Spending time and money on non monetised content can seem counter-intuitive. Sharing knowledge isn’t just Read more…
21
Apr
How to engage non-competing vendors in your vertical to get guest blog placements
All online businesses know that guest blog placements can be instrumental in getting backlinks and increasing your own site authority. Actually securing these posts, however, can be a daunting task. Where to begin? With some creative thinking, it’s easy to engage non-competing vendors in your vertical. All it really takes is a good process and an investment of some time. 1. Think like the customer The best way to understand your position in a vertical market is to understand your customer’s mindset. What else are they in the market for? Where else are they looking? Don’t think of specific Read more…
18
Aug
What we learned: Building and growing an online design e-commerce marketplace in Australia
Wow what a year it has been for us at Krafthaus, this year has taken us in an entirely new direction in the digital landscape. In early 2015 we set out creating our new online product start-up, it’s called Paperlust. Paperlust is is a platform marketplace for wedding invitations, birthday, stationery and invitation marketplace. We looked at the stationery design market in Australia and noticed the lack of creativity in the current designs that were out there, with the common theme being under designed clip art, and overly tacky in nature. A lot of the quality design in the Australian Read more…
19
Feb
Facebook cashing in on “click farm” scamming
Last week, I was asked by a Fairfax Technology Journalist to comment on a video that had gone viral claiming that Facebook’s ad program reaches fake users, generally based in India, Egypt and Bangladesh, who are paid to like pages. You can watch the video here You can read the full article here but here are some select highlights: “Sydney-based science commentator Derek Muller has accused the world’s biggest social network of defrauding advertisers by targeting their paid ads at fake accounts. Mr Muller told Fairfax Media the people who act on paid advertising messages are Read more…
26
Sep
How The Iconic botched their Pure Play Strategy
Within fashion, pure-play sites had 57.2 per cent of the Australian market in the last financial year. The highest profile of these is of course The Iconic. However, while their efforts were being lauded by the mainstream media as the great success story of Australian e-commerce, the company has reportedly lost $45 million in around 17 months of operation. On top of this the entire business only generated $31 million in top-line sales in that same period. The company has only stayed afloat after raising tens of millions from its parent companies. Their positive bleatings in the press Read more…
03
Jun
Eight simple ingredients for the perfect website
So you need some web design done for your Melbourne-based business? Well you probably want to talk to a digital agency like Krafthaus, but what are the elements that make up good web design? We have put together a list of eight simple ingredients for a modern, sleek website that will command attention and draw engagement. 1. Good Content This is the single most important core aspect of a good website today. Content and what they are going to put on their website is almost at the back of the mind for a lot of clients when they come Read more…
01
May
What we learned in our first 12 months – lessons for startups
I’m going to go away from our usual format here of talking about tech advances and digital trends to talk a little about our business and the first 12 months of our operation. Why? Well because it is our first birthday today, Krafthaus officially opened for business one year ago today. We have grown rapidly (from four people involved initially to nine today, and soon to be thirteen) and while this presents its challenges we were lucky to have a solid business background, so most of the financial stuff came fairly easily to us. The bigger challenges came in setting Read more…
28
Mar
A world without email – improving workflow
Last year krafthaus started using the collaborative organisational management tool Trello. Trello is a free cloud-based project management application made by New York-based cool cats Fog Creek Software.
19
Dec
Krafthaus’s top ten digital trends for 2013
OK, as a number of the projects we have been working on here are ‘hush hush’ we can’t share them with you yet. So instead I thought I would share our ‘top ten’ digital trends of 2013. Hopefully in the New Year we will be able to share some of the things we have been working on, a lot of which are based on what we see as the future of digital.
25
Sep
When an App is not an App?
We are working on a digital strategy at the moment for a client (hush hush I’m afraid so no names) and when doing an analysis of their current digital offerings I found that one of their previous campaigns had included an “App”.
