Last week, I was asked by a Fairfax Technology Journalist to comment on a video that had gone viral claiming that Facebook’s ad program reaches fake users, generally based in India, Egypt and Bangladesh, who are paid to like pages. You can watch the video here You can read the full article here but here are some select highlights: “Sydney-based science commentator Derek Muller has accused the world’s biggest social network of defrauding advertisers by targeting their paid ads at fake accounts. Mr Muller told Fairfax Media the people who act on paid advertising messages are Read more…
