Do you want to promote your brand? It’s well worth thinking about the possibilities of the phenomenon that’s taking the online space by storm – Pinterest.
A social photo sharing website where users create and manage theme-based image compilations, Pinterest’s popularity is rapidly growing; it’s just been recorded that ‘Pinterest Drives More Traffic to Blogs Than Twitter‘ (according to third-party measurement data). In February, the company that provided data found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%
Summed up, Pinterest is a collection of ‘best kept secrets’ and beloved retail items. The biggest positive for the brands out there – big and small, is that Pinterest allows users to promote their products and services for free.
Consumers see Pinterest as a huge scrapbook where they collect everything that inspires them online; they can share their favourite pieces, from home interior to design, to the latest fashion. Brands are doing likewise, creating their own scrapbooks to show consumers what trends they like. Next time you’re online, keep an eye out for the little ‘P’ logo for Pinterest alongside the Facebook and Twitter symbols… Increasing numbers of brands are including it on their site, allowing consumers to click through to all the trends they are following…
One of the key benefits that Pinterest offers is that it empowers your brand to attract traffic to your site. More mentions on Pinterest (Likes, Repins) means more traffic to your site, which ultimately means more brand exposure! And that’s aside from the real ‘wow factor’ for brands and retailers; Pinterest’s click-through capability means consumers are taken directly through to the website behind the product on display, enabling them to browse further, or even purchase the product within seconds via an online store.
Ker-ching!
There is a Pinterest code that you can paste onto your website to create a ‘follow me on Pinterest’ button.
Pinterest can help you share content, make relationships and gain inspiration! Get on board!
For more information on how to maximise that little ‘P’ contact me today kate@bostonpublishing.com.au
Design, Digital-Strategy
