Krafthaus

Category: Digital Strategy

User Experience goals and research behavior

User Experience goals and research behavior

The motivation for wanting good web design quite often begins when I client has seen something online that impresses them, quite often one of their competitor sites whom they quietly envy. “We like what was done here”, and “we like the way their site does this” are common phrases you hear. But what is often discovered when we look at these sites is while they may look nice, functionality and User Experience has been overlooked.

Does design actually matter for online sales?

Does design actually matter for online sales?

I recently bought myself an Amazon Kindle. Now originally I wanted to write a blog on how annoying it was that you can’t buy an Kindle Fire in Australia (yes I know you can get it shipped here using one of those re-direct services and hack it, but it loses most of the functionality I wanted: Netflix, HBO, Google Play, Amazon Prime).

Could the switch to mobile devices make Facebook uncool?

Could the switch to mobile devices make Facebook uncool?

If you have watched The Social Network (I watched it twice, mainly for Aaron Sorkin’s snappy writing and Nine Inch Nail’s Oscar winning soundtrack) you may remember the conflict between Mark Zukerberg and co-founder Eduardo Saverin regarding advertising on the site.

Use Pinterest to promote your interest

Use Pinterest to promote your interest

Do you want to promote your brand? It’s well worth thinking about the possibilities of the phenomenon that’s taking the online space by storm – Pinterest. A social photo sharing website where users create and manage theme-based image compilations, Pinterest’s popularity is rapidly growing; it’s just been recorded that ‘Pinterest Drives More Traffic to Blogs Than Twitter‘  (according to third-party measurement data). In February, the company that provided data found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating Read more…